Written by Missy Black

A fashionable men's club is forming in Grand Rapids, and if you follow the finger pointing, key players include Jim Murray, general manager of A.K. Rikk's and Stylist Kev Couture, along with a slew of other personalities.

"Fashion is everything to me. I love being able to make someone feel good about themselves through fashion. That's my high," Couture said.

And it's not just Couture who's feeling good as a result of fashion. Many men about town are picking up on an oft-overlooked trend.

"Men are starting to take notice. They think, I need a crisp haircut and cologne. It's all in the details — from the watches to the socks," says Ryan Slusarzyk, corporate business travel manager for Amway Hotel Corporation.