GRAND RAPIDS, Mich. (WZZM) -- It's an event celebrating failure: the third-annual Failure:Lab was sold out Friday night at Wealthy Theatre.
Six speakers shared their biggest mistakes and the often-harsh consequences that followed.
The audience was then left to decide their own lesson from the stories.
"Our differentiator, our magic ingredient, is that they are not sharing lessons, so we're inviting the audience to crowd-source their lessons, which then get shared online," said Failure:Lab co-founder Jonathan Williams.
"We're celebrated for our achievements, we get awards, and that's wonderful, but nobody ever hears the story behind it, and what did it take to get here," said speaker Jeanne Englehart.
Failure:Lab started in Grand Rapids and has since grown internationally. Learn more here.