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My Town: Lawyer launches new fashion line in East Grand Rapids | Arts & Culture

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My Town: Lawyer launches new fashion line in East Grand Rapids
My Town: Lawyer launches new fashion line in East Grand Rapids

EAST GRAND RAPIDS, Mich.--  A Miami lawyer turned  East Grand Rapids entrepreneur is launching her luxury lounge wear line in West Michigan.

Jamie Loeks Duffield came up with the idea for Duffield Lane when she and her mother couldn’t find appropriate pajamas to wear during their traditional Christmas Eve gathering with family.   

My mother and I were looking for quality, appropriate and stylish lounge wear that we would want to wear past December 25th. There just wasn’t anything out there that was fashionable and comfortable,”says Duffield.

The entrepreneurial spirit runs deep in Duffield’s family.  Her Jim and Barrie Loeks, founded Star Theater and her uncle, John Loeks, founded Celebration Cinema.

Duffield is currently teaming up with Michigan- based Fashion Pronto to develop a new line that will be available this summer. 

“Our pieces are meant to take you all the way from lounging in bed, to the beach, to brunch with your girlfriends,” explains Duffield. “We provide the comfort you crave while allowing you to look your best- whether you are working from home, doing chores or walking the dog. There’s no reason we can’t look good and feel comfortable at the same time.”

The line is available in select Grand Rapids stores including Leigh’s and Ally’s Boutique, Muriel’s in Holland and  Joseffa’s Store on Useppa Island, Florida, as well as online at http://www.duffieldlane.com. More stores are expected to pick up the brand later this season.  

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